Piper-Heidsieck, the most awarded Champagne house of the century, has launched a cinematic advertising campaign, with renowned British artist Miles Aldridge bringing to life four iconic stories from its rich history, including that of Marilyn Monroe, a legendary lover of the Champagne.<\/p>\n
The campaign, titled Twist the Script<\/em>, brings to life how Piper-Heidsieck has been doing things differently and defying convention throughout its history. \u2018Twisting the Script\u2019 reimagines tradition with bold, innovative flair. This is embedded in Piper-Heidsieck\u2019s DNA for decades and remains a driving force behind the brand\u2019s approach to winemaking today.<\/p>\n Miles Aldridge has brought Twist the Script<\/em> to life in his inimitable style, illustrating four audacious stories from Piper-Heidsieck’s history with vibrant, cinematic artwork.<\/p>\n The Champagne house\u2019s maverick \u2018script twisting\u2019 has manifested itself in many ways over the brand\u2019s history. Whether through the appointment of 31-year-old Chef de Caves, \u00c9milien Boutillat, back in 2018, who brought his innovative approach to winemaking; or becoming the first Champagne house to achieve B Corp status, Piper-Heidsieck is not afraid of ripping up the rulebook and blazing its own trail.<\/p>\n The Champagne house\u2019s long heritage doesn\u2019t stand in the way of progress, as the brand has been at the forefront of technology, using advanced machinery in the Champagne production process. The brand has also invested in Vitibot, a world-leading wine robotics business, to further lead the way in sustainable viticulture.<\/p>\n Piper-Heidsieck\u2019s new Twist the Script<\/em> campaign features rich visuals created by British artist and photographer Miles Aldridge. The imagery brings to life iconic stories, reaffirming the Champagne house\u2019s rich history and its enduring link to cinema\u2014with the Champagne brand being the first to appear in the movie Sons of the Desert<\/em> in 1933 with Laurel and Hardy, and having featured in more than 300 films.<\/p>\n Unique stories brought to life through the Twist the Script<\/em> campaign include the Champagne house\u2019s bold approach to providing Champagne during the Prohibition era, by finding creative routes for delivery throughout New York, often with cases of Piper-Heidsieck cunningly disguised as books.<\/p>\n Legendary lover of Piper-Heidsieck, Marilyn Monroe, is one of the stars of the new brand campaign visuals. The Champagne house celebrates how Marilyn too liked to do things in her own unique way. When other female stars of the screen would wait for the right script, Marilyn grew tired of waiting and decided to become a producer herself, setting up her own company\u2014one of the first females to do so.<\/p>\n Artist and photographer behind the campaign, Miles Aldridge, said: \u201cTwist the Script<\/em> has been a real passion project for me, and it\u2019s amazing to see the brand\u2019s audacious narrative and the cinematic imagery all come together for the final creative.<\/p>\n \u201cPiper-Heidsieck allowed me the creative freedom to explore the brand\u2019s history and the stories that demonstrate the brand\u2019s joyful disobedience. Getting under the skin of these stories and then bringing them to life has been a real joy.\u201d<\/p>\nTwisting the Script since 1785<\/h2>\n
Twist the Script Campaign<\/h2>\n
Unique Brand Stories<\/h2>\n
Voices Behind the Campaign<\/h2>\n