{"id":103204,"date":"2023-08-11T11:56:00","date_gmt":"2023-08-11T10:56:00","guid":{"rendered":"https:\/\/www.luxurialifestyle.com\/eco-friendly-fine-wine-is-making-its-festival-debut-this-summer\/"},"modified":"2026-02-20T09:37:13","modified_gmt":"2026-02-20T09:37:13","slug":"eco-friendly-fine-wine-is-making-its-festival-debut-this-summer","status":"publish","type":"post","link":"https:\/\/www.luxurialifestyle.com\/eco-friendly-fine-wine-is-making-its-festival-debut-this-summer\/","title":{"rendered":"Eco-friendly fine wine is making its festival debut this summer"},"content":{"rendered":"<p>With the average festival-goer generating a carbon footprint of 25kg of CO2\u2014the equivalent of burning 13kg of coal\u2014both visitors and festival organisers are seeking ways to reduce their impact on the planet.<\/p>\n<p>Gone are the days of drinking warm wine from flimsy plastic cups. The demand has shifted towards quality craft brands that deliver on taste and help reduce our environmental impact.<\/p>\n<p>For alt-format Italian craft wine brand <a href=\"https:\/\/www.wheninromewine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">When in Rome<\/a>, it\u2019s part of their ongoing decarbonising mission to reach as many consumers as possible with their range of premium canned, bag-in-box, and paper bottle wines. The packaging produces up to 10 times less CO2 than a single-use glass wine bottle.<\/p>\n<p>Their award-winning paper bottle wines have already made an appearance at Coldplay\u2019s net-zero concerts this year, with frontman Chris Martin spotted enjoying the wine on their Music of the Spheres tour. The paper bottles were also served at this year\u2019s Y Not? festival.<\/p>\n<p>Rob Malin, When in Rome founder, said: \u201cOur Italian wines are intended to be enjoyed all year round, but our wines really come into their own during the summer season, where we have a wine and a format for every occasion.<\/p>\n<p>\u201cWe want to help the rest of the world enjoy wine like the Italians do, by producing premium, yet accessible wines packaged in more sustainable alternatives to single-use glass bottles.<\/p>\n<p>\u201cOur canned and paper bottle wines provide the perfect solution for festival organisers who have an obligation to reduce their climate impact. Not only do they produce less carbon, but they are also lighter to transport and without the risk of hazardous breakages.<\/p>\n<p>\u201cItalian wine has risen in popularity over the years, proved by the fact that for on-trade, Italy was the top-selling country by volume in 2021. With Puglia\u2019s winemakers now producing pale ros\u00e9s that rival Provence, we think Italy will continue to be a dominant force in the wine industry.\u201d<\/p>\n<p>In April, When in Rome was recognised at the London Wine Competition, winning silver for their Primitivo wine and bronze for their Pecorino. They also won a silver award for their canned Pecorino at the International Canned Wine Competition.<\/p>\n<p>Currently, there are five wines in the brand\u2019s canned range, including Primitivo, Rosato, Pinot Grigio, and Pecorino, with their semi-sparkling wine, \u2018Sekko\u2019, launching in August.<\/p>\n<p>\u201cWe are doing things differently and we\u2019re proud of it,\u201d added Rob.<\/p>\n<p>\u201cGiven that 39% of the wine industry\u2019s CO2 emissions stem from single-use glass bottles, we feel it\u2019s our duty to lead the charge towards the decarbonisation of the wine industry and provide eco-conscious consumers with an alternative. We are responsibly delivering our product as transparently as possible\u2014we\u2019re the first wine brand in the UK to publish the climate footprint of each bottle, can, and box on the packaging.\u201d<\/p>\n<p>When in Rome can be found in Sainsbury\u2019s, Waitrose, Ocado, BA High Life Caf\u00e9, WHSmith from 14th August, and independent stockists throughout the UK.<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.wheninromewine.com\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the average festival-goer generating a carbon footprint of 25kg of CO2\u2014the equivalent of burning 13kg of coal\u2014both visitors and festival organisers are seeking ways to reduce their impact on the planet. Gone are the days of drinking warm wine from flimsy plastic cups. The demand has shifted towards quality craft brands that deliver on&#8230;<\/p>\n","protected":false},"author":0,"featured_media":96193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,16107],"class_list":["post-103204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink","category-wine-spirits-champagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eco-Friendly Fine Wine Festival Debut This Summer<\/title>\n<meta name=\"description\" content=\"Discover eco-friendly fine wine from When in Rome making its festival debut this summer. Premium canned and paper bottle Italian wines reduce CO2 by 10x. 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