C\u00ceROC Vodka unveils new campaign with Winnie Harlow, Bimini and Krept & Konan, celebrating those who Make Big Moves.<\/p>\n
Super-premium French vodka, C\u00ceROC Vodka has dropped its first-ever UK campaign, joining forces with a diverse, electric cast: Krept & Konan, Winnie Harlow and Bimini. This all-star quartet of trailblazers were chosen by C\u00ceROC to collaborate in an exclusive content series to celebrate those who Make Big Moves and inspire a generation to do the same.<\/p>\n
As a collective of unapologetic, no-holds-barred talent, they embody what it is to be spontaneous and self-expressive in 2023, speaking to the creative outliers and cultural pioneers in society. C\u00ceROC has always been at the centre of celebration so it\u2019s using its platform to shine a light and celebrate being one\u2019s authentic, true self by making that Big Move, however big or small.<\/p>\n
C\u00ceROC boasts a vibrant line-up of expressions, with each artist fronting a different flavour. Critically acclaimed rap duo, Krept & Konan are C\u00ceROC\u2019s original vodka, Blue Dot;<\/p>\n
supermodel Winnie Harlow is the face of C\u00ceROC Pineapple, while musician and entertainer Bimini fly the flag for C\u00ceROC Red Berry.<\/p>\n
The campaign backdrop shows Winnie, Bimini, and Krept & Konan channel main character energy, gathered in London, each embarking on their individual nights out before their paths merge in an off-licence – which can only be described as extra. A quick vibe check and the quartet spark a party in the aisles while picking up their respective bottles of C\u00ceROC. As they make their moves over to pay, it is clear that this gregarious group make the everyday extraordinary, living their authentic lives to the full at all times. No cap.<\/p>\n
Rap duo Krept & Konan have repeatedly broken records while setting the bar for British urban music. Described by Stormzy as \u201cUK rap royalty\u201d, the five-time MOBO award winners earned a world record for the Highest-Charting UK album by an Unsigned Act after their Young Kingz mixtape broke into the top 20 of the official UK album charts in 2013.<\/p>\n
In the campaign, the pair are seen relaxing in a spa whilst enjoying a C\u00ceROC Passion Martini cocktail made with C\u00ceROC Blue Dot.<\/p>\n
\u201cWe have been making big moves both in and out of the studio for over a decade now and are delighted to be a part of the C\u00ceROC Vodka campaign to celebrate those who own this mantra and to inspire those who are yet to make their mark,\u201d they declare.<\/p>\n
Canadian supermodel and entrepreneur Winnie Harlow has been the face of numerous big fashion campaigns and made history as the first model with vitiligo to walk Victoria\u2019s Secret fashion show. She uses her platform to bring awareness to vitiligo, a skin condition that causes white patches to develop on the skin and has spoken about the lack of representation she saw in the media growing up, something that she has done a huge amount to change.<\/p>\n
In her personal campaign for C\u00ceROC Pineapple, Winnie slays in a tiered yellow tulle evening gown whilst sinking yellow balls on the pool table and sipping on a C\u00ceROC Pineapple Spritz cocktail.<\/p>\n
\u201cI\u2019m so excited to be partnering with C\u00ceROC Vodka for the Make Big Moves campaign as it\u2019s important that we celebrate ourselves, unapologetically and without limitation,\u201d she shares.<\/p>\n
Performer and recording artist Bimini burst onto Britain\u2019s television screens during the second series of RuPaul\u2019s Drag Race UK. Audiences watched Bimini, who is non-binary, evolve into a stellar drag artist that channelled high fashion looks, all with a unique vision, edgy sense of humour and wry smile.<\/p>\n
Since being a runner-up on the show, they have signed a record deal, gone on tour, walked fashion shows and written an autobiography. Despite moving away from working as a drag artist, Bimini\u2019s looks continue to eschew conformity from no-holds-barred punk princess to vampy film star, depending on their mood.<\/p>\n
Being the face of C\u00ceROC Red Berry, Bimini cuts a bold look in a sculpted blood-red dress, waiting for their cape to finish drying in a laundromat whilst sipping a C\u00ceROC Cosmopolitan.<\/p>\n
\u201cI\u2019m proud to partner with C\u00ceROC Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration,\u201d states Bimini. \u201cI\u2019m looking forward to inspiring people to step into their own limelight with C\u00ceROC.\u201d<\/p>\n
Instagram<\/a> C\u00ceROC Vodka unveils new campaign with Winnie Harlow, Bimini and Krept & Konan, celebrating those who Make Big Moves. Super-premium French vodka, C\u00ceROC Vodka has dropped its first-ever UK campaign, joining forces with a diverse, electric cast: Krept & Konan, Winnie Harlow and Bimini. This all-star quartet of trailblazers were chosen by C\u00ceROC to collaborate…<\/p>\n","protected":false},"author":0,"featured_media":94396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,16107],"class_list":["post-102650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-drink","category-wine-spirits-champagne"],"acf":[],"yoast_head":"\n
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