VARLEY was founded in 2015 by couple Lara and Ben Mead. The brand began as a merger of their passions and affinity for the aesthetic, wardrobes and lifestyle of London and Los Angeles, between which they split their time.<\/p>\n
They created VARLEY to celebrate all modern women, providing her with a wardrobe of timeless contemporary pieces, designed for how she moves and lives.<\/p>\n
Here we find out a little more about Lara, the woman behind the scenes and creator of the brand:<\/p>\n
The vision behind VARLEY was very much about creating a performance fashion brand for the modern-day woman. We create contemporary and active collections designed to elevate your everyday. Clothes that give you the quiet confidence to live your life on your terms, we call it a wardrobe for how you live and move.<\/p>\n
Our team. We are incredibly lucky at VARLEY to have an amazing team; many have been with us from the beginning and have grown with us. We are also fortunate to work with brilliant partners from suppliers to stockists.<\/p>\n
My family\u2026 hands down my greatest achievement and what I\u2019m proudest of. I know that\u2019s a clich\u00e9, but it\u2019s true.<\/p>\n
Again, as above, my family.<\/p>\n
But on a professional level, I\u2019m proud to have grown a brand with my husband from nothing to having 50 employees and over 1000 stockists globally. We did this for many years on a limited budget as we were self-financed, and I\u2019m proud of how far we have come.<\/p>\n
We don\u2019t consider ourselves an activewear brand! That\u2019s not our competition. We are a performance fashion brand, providing women with their everyday wardrobes.<\/p>\n
Our best-selling styles include our Vine Sweater, a versatile half-zip sweat\u2014a perfect meeting of practicality, sophistication and style, cut in our signature Ottoman rib. It\u2019s the perfect sweat all year round, for every season and a key style for all our women. Our Always & Let\u2019s Move leggings are true VARLEY staples for your everyday wardrobe to daily workouts.<\/p>\n
We are so proud of the quality across all our collections; we created timeless styles that last. For us, responsibility is as fundamental as the fit of a garment. We strive to create and curate well-made clothing of quality\u2014from our high-grade materials to considered details. Our Let\u2019s Move & Always active collections are made from Recycled Polyester.<\/p>\n
In the early days of the brand, all the clothing was designed by myself and my husband (co-founder). As we have grown, we now have an amazing design team that I still work very closely with on a day-to-day basis. My position in the company is now the Chief Creative Officer.<\/p>\n
I hope to continue to grow with our current partners and to expand into new territories. Our product ranges and offering continue to expand. We launched Tennis this summer; next year we will launch our Resort\/Swim range and I hope retail will be on the cards for the near future.<\/p>\n
We design VARLEY for all modern women. Our target market is ages early 30s to 55+.<\/p>\n